GTM Manager
Fireside is hiring a GTM Manager in New York to find and scale new ways to reach consumer brands, from outbound campaigns and partnerships to AI-powered prospecting and funnel analytics.
- Location
- New York
- Employment type
- Full-time
- Posted
You’ll help build the engine behind Fireside’s growth. Your job is to identify where we can win, find the best ways to reach those customers, and turn promising ideas into repeatable ways to generate business.
Working closely with the founders, Marketing, and Sales, you’ll combine commercial thinking with hands-on execution. You’ll move from identifying an opportunity to launching an experiment, measuring results, and scaling what works.
What you’ll do
- Identify priority customer segments, use cases, and buying triggers across consumer brands.
- Build and run targeted outbound campaigns with relevant messaging and clear offers.
- Test new routes to market through partnerships, events, referrals, and direct outreach.
- Develop account research, prospecting workflows, and AI-powered tools that help the team move faster.
- Work with Marketing and Sales to turn customer conversations into stronger messaging and sales materials.
- Track performance from first engagement to qualified opportunity, and improve conversion across the funnel.
- Turn successful experiments into repeatable processes with clear ownership and measurable results.
What you’ll bring
- Experience in GTM, growth, business development, or a commercial role at a B2B company.
- Evidence that you’ve built campaigns or programs that generated qualified pipeline.
- Strong commercial instincts and comfort working with data to decide what to pursue, improve, or stop.
- Clear, persuasive writing and the ability to tailor a message to a specific buyer.
- A builder’s mindset: you can move from a loose idea to execution without waiting for a detailed brief.
- You’re agentic at your core. AI tools and automation are part of how you research, build, and execute.
Especially relevant experience
Experience with consumer brands or enterprise buyers.
About Fireside
Fireside engages the right consumers at scale through conversational AI. Through its global Audience Network, brands reach verified, relevant consumers in authentic product-use moments, powering always-on conversations that drive action, create content, and uncover insights.