Closer to
the people
you build for
The team behind Fireside helped the world's largest companies build global audiences and reach billions of users. Now, backed by top VCs, they're combining that expertise with agentic AI to reinvent how brands understand, engage, and grow their consumers.
Consumer understanding shouldn't be a quarterly report. It should be a living conversation.
Brands have never had more data about their consumers, and never felt further from them.
Fireside closes that distance. AI agents go beyond survey regulars to the high-intent consumers actually deciding in your category. They watch, listen and engage in real homes and real moments, while human experts turn what they find into growth moves you can act on.
Inside real life
High-intent consumers in their own homes, stores and routines - trying, choosing, and talking as they actually do, not as a panel does.
Run by AI agents
Recruiting, listening, analysing and engaging, end to end and around the clock, so the work never waits for a project to start.
Validated by experts
Every outcome is checked by people who have grown brands before, and handed over as a move you can make, not a chart.