Always-on signals built for growth
Consumer conversations, market behavior, social signals, and your own data connect to uncover deeper, always-fresh opportunities for growth.
Step inside your
consumers’ world
Understand what truly drives consumers and shape what they choose next
Fireside is the always-on, 360° platform that engages relevant consumers at scale to drive growth.
Run by AI agents, validated by human experts.
What if your products
talked back?
Turn consumer goods into growth engines through AI-moderated video conversations that drive revenue, campaigns, and insights.
Detected: Usage confusionTriggered: Provide guidance
Detected: Strong footageTriggered: Reuse content
Detected: High satisfactionTriggered: Trigger new order
CA, USA
Online shopping
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The Fireside Audience Network
Authentic
consumers, verified
Reach qualified, high-intent consumers and capture authentic product-use moments through conversational AI.
Agents act on every signal
Fireside gets your products into the hands of relevant consumers, while AI agents engage them at scale.
Audience recruiter
Recruits qualified, high-intent consumers who match your brief, at scale and in real-time.
Adaptive moderator
Runs personalized 1:1 conversations that learn from every consumer and adapt what happens next - from insights to recommendations, offers, and action.
Creative builder
Turn consumer videos into concepts, social content, proof points, reviews, and other ready-to-use marketing assets.
Web &
social listenerScans every outside signal across social discussions, reviews, press and the open web.
Context analyst
SKUs, sales data, and benchmarks ground every finding in your product and business context.
Audience simulator
Extends validated findings across segments and scenarios with synthetic data modeled from real consumers.
Human experts
Review what agents surface, validate every finding, and turn signals into clear growth moves.
Audience recruiter
Recruits qualified, high-intent consumers who match your brief, at scale and in real-time.
Adaptive moderator
Runs personalized 1:1 conversations that learn from every consumer and adapt what happens next - from insights to recommendations, offers, and action.
Creative builder
Turn consumer videos into concepts, social content, proof points, reviews, and other ready-to-use marketing assets.
Web &
social listenerScans every outside signal across social discussions, reviews, press and the open web.
Context analyst
SKUs, sales data, and benchmarks ground every finding in your product and business context.
Audience simulator
Extends validated findings across segments and scenarios with synthetic data modeled from real consumers.
Human experts
Review what agents surface, validate every finding, and turn signals into clear growth moves.
Why Us - Consumer truth at your fingertips
Results in days, not weeks
We get products into consumers' hands and provide outcomes in days, so you can drive faster actions while they still matter.
Grounded in high-intent consumers
Every outcome is grounded in relevant consumers, real-world context, and the footage behind the insight.
People and AI agents at your service
AI agents and human experts run the work end-to-end. You get validated growth moves, not software your team has to manage.